An individual business model in the making: A chef's quest for creative freedom

M. Planellas Arán, S. Svejenova Velikova, L. Vives

Producción científica: Contribución a una conferenciaContribución

Resumen

This article extends the study of business models by exploring a type rarely considered -the individual business model- and investigates the set of activities, organizing, and strategic resources individuals employ to create and capture value while pursuing their interests and motivations. Insights are drawn from an in-depth longitudinal inductive case study to examine the triggers, mechanisms and changes in the evolving individual business model developed by chef and gastronomic innovator Ferran Adrià. His quest for creative freedom is identified as the main trigger across four periods of business model evolution, and creative responses as the principal mechanism driving business model changes. Period-specific triggers such as the quest for authenticity, recognition and influence - and mechanisms including alertness, intent, codification, decoupling and balancing core and periphery - are specified as business model changes are outlined. Distinction is made between the creation, capture, sharing and slippage of value, and implications are proposed for the development of individual business models by professionals and other 'creatives'.
Idioma originalInglés
EstadoPublicada - 1 mar 2010
EventoSCANCOR Seminar Series (Invited presentation) Stanford 2010 -
Duración: 1 mar 20101 mar 2010

Conferencia

ConferenciaSCANCOR Seminar Series (Invited presentation) Stanford 2010
Período1/03/101/03/10

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