Análisis holístico de la Kings League: un fenómeno disruptivo que fusiona deporte y redes sociales

In an era characterized by constant digital transformation, the Kings League emerges as an alternative competition to traditional football. The main objective of this study is to know in detail the profile of the Kings League consumer attendance, as well as the current impact of the tournament and its future projection. A combination of quantitative and qualitative analysis methods has been used. The results indicate that the most common profile of the Kings League audience is young, male, and actively studying. It is concluded that the international expansion of the Kings League allows us to predict a consolidation of this format in the sports entertainment market, where it can coexist independently with traditional football.