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A Vision of Impact Through Technological Change from Institutional Logic: The Telefonica Case

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Resumen

Telefonica in the 70s, the PTT of Spain, which operated as a monopoly, began an institutional transformation due to the commitment to the transmission of data by switching packets. The study has been carried out from the perspective of institutional logic, to understand the effects of technological change based on the elements that shape the structure of the company, considering the process that led to the creation of a new methodology with the creation of the Computer Department, with its own institutional logic, foreign to Telefonica's Central Departments. With this strategy it became the world's first operator, which commercially offered this service to its customers.
Idioma originalInglés
Título de la publicación alojadaHISTELCON 2023 - 2023 IEEE History of Electrotechnology Conference, Proceedings
EditorialIEEE
Páginas147-151
Número de páginas5
ISBN (versión digital)979-8-3503-3464-7
DOI
EstadoPublicada - 2023
Evento8th IEEE History of Electrotechnology Conference (IEEE HISTELCON) - Florence, Italia
Duración: 7 sept 20239 sept 2023

Serie de la publicación

NombreHISTELCON 2023 - 2023 IEEE History of Electrotechnology Conference, Proceedings

Conferencia

Conferencia8th IEEE History of Electrotechnology Conference (IEEE HISTELCON)
País/TerritorioItalia
CiudadFlorence
Período7/09/239/09/23

Huella

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