A Systematic Literature Review on Conversational AI’s Influence in Consumer Behavior

Marc Bara Iniesta; D. Lopez-Lopez

doi:10.1007/978-3-031-78238-1_3

A Systematic Literature Review on Conversational AI’s Influence in Consumer Behavior

Marc Bara Iniesta, D. Lopez-Lopez

Departamento de Marketing

Producción científica: Capítulo del libro › Contribución a congreso/conferencia › revisión exhaustiva

Resumen

In the dynamic realm of digital marketing, the integration of conversational artificial intelligence (AI) has emerged as a pivotal force reshaping consumer behaviors and market strategies. This paper presents a comprehensive overview of the research landscape surrounding conversational AI’s influence on consumer decision-making processes. Through a systematic literature review (SLR), we meticulously analyze a diverse array of scholarly works, providing insights into the temporal, disciplinary, and geographical dimensions of this burgeoning field. Furthermore, we discuss the implications of highly cited research and identify emergent trends, shedding light on critical gaps and future directions for scholarly inquiry. Our findings underscore the transformative potential of conversational AI in driving strategic marketing initiatives and enhancing consumer experiences in the digital age.

Idioma original	Inglés
Título de la publicación alojada	Decision Sciences - 2nd Decision Science Alliance International Summer Conference, DSA ISC 2024, Proceedings
Editores	Angel A. Juan, Javier Faulin, David Lopez-Lopez
Editorial	Springer
Páginas	27-39
Número de páginas	13
ISBN (versión digital)	1611-3349
ISBN (versión impresa)	9783031782374
DOI	https://doi.org/10.1007/978-3-031-78238-1_3
Estado	Publicada - 31 ene 2025

Serie de la publicación

Nombre	Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
Volumen	14778 LNCS
ISSN (versión impresa)	0302-9743
ISSN (versión digital)	1611-3349

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10.1007/978-3-031-78238-1_3

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Iniesta, M. B., & Lopez-Lopez, D. (2025). A Systematic Literature Review on Conversational AI’s Influence in Consumer Behavior. En A. A. Juan, J. Faulin, & D. Lopez-Lopez (Eds.), Decision Sciences - 2nd Decision Science Alliance International Summer Conference, DSA ISC 2024, Proceedings (pp. 27-39). (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); Vol. 14778 LNCS). Springer. https://doi.org/10.1007/978-3-031-78238-1_3

Iniesta, Marc Bara ; Lopez-Lopez, D. / A Systematic Literature Review on Conversational AI’s Influence in Consumer Behavior. Decision Sciences - 2nd Decision Science Alliance International Summer Conference, DSA ISC 2024, Proceedings. editor / Angel A. Juan ; Javier Faulin ; David Lopez-Lopez. Springer, 2025. pp. 27-39 (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)).

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title = "A Systematic Literature Review on Conversational AI{\textquoteright}s Influence in Consumer Behavior",

abstract = "In the dynamic realm of digital marketing, the integration of conversational artificial intelligence (AI) has emerged as a pivotal force reshaping consumer behaviors and market strategies. This paper presents a comprehensive overview of the research landscape surrounding conversational AI{\textquoteright}s influence on consumer decision-making processes. Through a systematic literature review (SLR), we meticulously analyze a diverse array of scholarly works, providing insights into the temporal, disciplinary, and geographical dimensions of this burgeoning field. Furthermore, we discuss the implications of highly cited research and identify emergent trends, shedding light on critical gaps and future directions for scholarly inquiry. Our findings underscore the transformative potential of conversational AI in driving strategic marketing initiatives and enhancing consumer experiences in the digital age.",

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Iniesta, MB & Lopez-Lopez, D 2025, A Systematic Literature Review on Conversational AI’s Influence in Consumer Behavior. En AA Juan, J Faulin & D Lopez-Lopez (eds.), Decision Sciences - 2nd Decision Science Alliance International Summer Conference, DSA ISC 2024, Proceedings. Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics), vol. 14778 LNCS, Springer, pp. 27-39. https://doi.org/10.1007/978-3-031-78238-1_3

A Systematic Literature Review on Conversational AI’s Influence in Consumer Behavior. / Iniesta, Marc Bara; Lopez-Lopez, D.
Decision Sciences - 2nd Decision Science Alliance International Summer Conference, DSA ISC 2024, Proceedings. ed. / Angel A. Juan; Javier Faulin; David Lopez-Lopez. Springer, 2025. p. 27-39 (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); Vol. 14778 LNCS).

Producción científica: Capítulo del libro › Contribución a congreso/conferencia › revisión exhaustiva

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T1 - A Systematic Literature Review on Conversational AI’s Influence in Consumer Behavior

AU - Iniesta, Marc Bara

AU - Lopez-Lopez, D.

N1 - Publisher Copyright: © The Author(s), under exclusive license to Springer Nature Switzerland AG 2025.

PY - 2025/1/31

Y1 - 2025/1/31

N2 - In the dynamic realm of digital marketing, the integration of conversational artificial intelligence (AI) has emerged as a pivotal force reshaping consumer behaviors and market strategies. This paper presents a comprehensive overview of the research landscape surrounding conversational AI’s influence on consumer decision-making processes. Through a systematic literature review (SLR), we meticulously analyze a diverse array of scholarly works, providing insights into the temporal, disciplinary, and geographical dimensions of this burgeoning field. Furthermore, we discuss the implications of highly cited research and identify emergent trends, shedding light on critical gaps and future directions for scholarly inquiry. Our findings underscore the transformative potential of conversational AI in driving strategic marketing initiatives and enhancing consumer experiences in the digital age.

AB - In the dynamic realm of digital marketing, the integration of conversational artificial intelligence (AI) has emerged as a pivotal force reshaping consumer behaviors and market strategies. This paper presents a comprehensive overview of the research landscape surrounding conversational AI’s influence on consumer decision-making processes. Through a systematic literature review (SLR), we meticulously analyze a diverse array of scholarly works, providing insights into the temporal, disciplinary, and geographical dimensions of this burgeoning field. Furthermore, we discuss the implications of highly cited research and identify emergent trends, shedding light on critical gaps and future directions for scholarly inquiry. Our findings underscore the transformative potential of conversational AI in driving strategic marketing initiatives and enhancing consumer experiences in the digital age.

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KW - Consumer Decision-Making

KW - Consumer influence

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KW - Digital Marketing

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T3 - Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)

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BT - Decision Sciences - 2nd Decision Science Alliance International Summer Conference, DSA ISC 2024, Proceedings

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Iniesta MB, Lopez-Lopez D. A Systematic Literature Review on Conversational AI’s Influence in Consumer Behavior. En Juan AA, Faulin J, Lopez-Lopez D, editores, Decision Sciences - 2nd Decision Science Alliance International Summer Conference, DSA ISC 2024, Proceedings. Springer. 2025. p. 27-39. (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)). doi: 10.1007/978-3-031-78238-1_3

A Systematic Literature Review on Conversational AI’s Influence in Consumer Behavior

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