A Comparison of Leisure Styles in Germany, France, Italy, Great Britain, Spain and Portugal

Joan Sureda Pascual; José Francisco Valls Giménez

A Comparison of Leisure Styles in Germany, France, Italy, Great Britain, Spain and Portugal

Joan Sureda Pascual
, José Francisco Valls Giménez

Producción científica: Capítulo del libro › Capítulo

Resumen

Resultado de la investigación llevada a cabo en seis países europeos sobre las actitudes de los europeos ante el ocio. A partir de ello, se establecen ocho ociotipos, que responden a criterios de segmentación psicográfica: hedonistas, e-inquieto, trabajoadictos, socioactivos, implicados, rutinarios, consolidados y pasivos; y las características respectivas de cada segmento.

Idioma original	Inglés
Título de la publicación alojada	The Tourism and Leisure Industry
Subtítulo de la publicación alojada	Shaping the Future
Editores	Klaus Weiermair, Christine Mathies
Lugar de publicación	New York
Editorial	The Haworth Hospitality Press
Capítulo	10
Páginas	151-170
Número de páginas	20
Edición	1
ISBN (versión impresa)	0-7890-2102-1
Estado	Publicada - 1 feb 2004

ODS de las Naciones Unidas

Este resultado contribuye a los siguientes Objetivos de Desarrollo Sostenible

ODS 12: Producción y consumo responsables

Cómo citar

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abstract = "Analysis of European leisure consumption patterns over the past few decades reveals that social criteria-economic, demographic, and even behavioral-fail to explain observations well. By contrast, an analytical approach which employs psychographic criteria (i.e., consumer lifestyles and personalities which are reflected in people's values, activities, interests, and opinions) provides a great deal of valuable information on consumer behavior. This information is of inestimable value when it comes to planning and marketing tourism/leisure products and destinations. This study is based on the hypothesis that certain values are common to consumer groups which strongly influence their buying decisions.",

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A Comparison of Leisure Styles in Germany, France, Italy, Great Britain, Spain and Portugal. / Sureda Pascual, Joan; Valls Giménez, José Francisco.
The Tourism and Leisure Industry: Shaping the Future. ed. / Klaus Weiermair; Christine Mathies. 1. ed. New York : The Haworth Hospitality Press, 2004. p. 151-170.

Producción científica: Capítulo del libro › Capítulo

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AU - Valls Giménez, José Francisco

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N2 - Analysis of European leisure consumption patterns over the past few decades reveals that social criteria-economic, demographic, and even behavioral-fail to explain observations well. By contrast, an analytical approach which employs psychographic criteria (i.e., consumer lifestyles and personalities which are reflected in people's values, activities, interests, and opinions) provides a great deal of valuable information on consumer behavior. This information is of inestimable value when it comes to planning and marketing tourism/leisure products and destinations. This study is based on the hypothesis that certain values are common to consumer groups which strongly influence their buying decisions.

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A Comparison of Leisure Styles in Germany, France, Italy, Great Britain, Spain and Portugal

Resumen

ODS de las Naciones Unidas

Huella

Cómo citar