When Gradual Change Beats Radical Transformation

I. Visnjic; Julian Birkinshaw; Carsten Linz

When Gradual Change Beats Radical Transformation

I. Visnjic
, Julian Birkinshaw
, Carsten Linz

Research output: Indexed journal article › Article › peer-review

11 Citations (Scopus)

Abstract

Industrial companies may not be the face of digital disruption, but their evolutionary approaches to successful digital initiatives hold lessons for other sectors.

Original language	English
Pages (from-to)	74-78
Number of pages	5
Journal	MIT Sloan Management Review
Volume	63
Issue number	3
Publication status	Published - 2022

Cite this

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title = "When Gradual Change Beats Radical Transformation",

abstract = "Industrial companies may not be the face of digital disruption, but their evolutionary approaches to successful digital initiatives hold lessons for other sectors.",

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AU - Birkinshaw, Julian

AU - Linz, Carsten

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When Gradual Change Beats Radical Transformation

Abstract

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Cite this