@conference{2e60f738ad284be39284d60bf0e7f32c,
title = "What's behind the corporate brand identity of financial institutions?: A content analysis applied to the Spanish banking sector",
author = "Rafael Bravo and \{Matute Vallejo\}, Jorge and Pina, \{Jos{\'e} M.\}",
note = "Proceedings of the 7th thought leaders international conference on brand management.; 7th Thought Leaders International Conference on Brand Management ; Conference date: 09-03-2011 Through 12-03-2011",
year = "2011",
month = mar,
language = "English",
}