Walking the tightrope and stirring things up: Exploring the institutional work of sustainable entrepreneurs

Daniel Arenas, Marta Strumińska-Kutra, Paolo Landoni

Research output: Indexed journal article Articlepeer-review

11 Citations (Scopus)

Abstract

Sustainable entrepreneurs (SEs) operate under different institutional pressures, but they also aim to provoke changes in their institutional environment in order to advance the goals of sustainability. These changes are not always large-scale, successful transformations. This article adopts the concept of institutional work to explore how SEs engage in purposive, mundane activities to both fit in and influence the prevailing institutional environment. In particular, our findings allow us to introduce and discuss four specific types of work: making sustainability convenient, politicizing economic action, maneuvering around regulation, and relational work. At the end, we suggest that SEs may find themselves in a situation where they aim to transform the prevailing commercial institutional logic in order to promote sustainability goals while also trying to adapt to, and hence reproducing, this same logic they would like to transform.

Original languageEnglish
Pages (from-to)3055-3071
Number of pages17
JournalBusiness Strategy and the Environment
Volume29
Issue number8
DOIs
Publication statusPublished - Dec 2020
Externally publishedYes

Keywords

  • entrepreneurship
  • institutional logics
  • institutional work
  • politicizing
  • sustainable entrepreneurs

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