Visual Intimacy on Social Media: From Selfies to the Co-Construction of Intimacies Through Shared Pictures

This article is based on a study that analyzes the use of pictures to build and convey intimacy through social media interactions across two platforms of different genres: Badoo (dating/hook-up platform) and Facebook. The study explores what kinds of pictures participants (aged 25-49 years) consider to be intimate and whether they disclose those kinds of images through these platforms. My discussion moves from the photographs (often portraits and selfies) that participants choose to disclose in order to (re) present themselves on the network to the topic of negotiating the publication of pictures with other users. Participants mainly identified as intimate sexy pictures and images showing sexual orientation or relationships status. In the context of Badoo, double sexual standards were found to be a key issue in the disclosure of sexy pictures. For Facebook, associated intimacy and censoring of images, with revelation of sexual orientation, publication of relationship status, and sharing of emotions with wider or unintended audiences, were the main topics discussed. Using in-depth interviews and user profile analysis, the aim of this article is to understand the roles of images within public intimacy practices in different types of relationships across two distinct social media platforms.