TY - JOUR
T1 - Urban destination loyalty drivers and cross-national moderator effects
T2 - The case of Barcelona
AU - Forgas-Coll, Santiago
AU - Palau-Saumell, Ramon
AU - Sánchez-García, Javier
AU - Callarisa-Fiol, Luís J.
PY - 2012/12
Y1 - 2012/12
N2 - The objective of this paper is to analyze the loyalty of tourists to urban tourism destinations, studying the differences existing on the basis of nationality of origin. The review of the academic literature identified perceived value and satisfaction as antecedents of loyalty. A theoretical model was constructed which was tested empirically with a total of 927 surveys of Italian and American tourists in the city of Barcelona. In the study of the data, structural equation models (SEM) were used, by means of a multi-group analysis. The empirical results show that the causal relationships among perceived value, satisfaction and loyalty and the moderating effect of nationality are partially confirmed. This study contributes to better knowledge of the processes that lead tourists to be loyal to an urban tourism destination.
AB - The objective of this paper is to analyze the loyalty of tourists to urban tourism destinations, studying the differences existing on the basis of nationality of origin. The review of the academic literature identified perceived value and satisfaction as antecedents of loyalty. A theoretical model was constructed which was tested empirically with a total of 927 surveys of Italian and American tourists in the city of Barcelona. In the study of the data, structural equation models (SEM) were used, by means of a multi-group analysis. The empirical results show that the causal relationships among perceived value, satisfaction and loyalty and the moderating effect of nationality are partially confirmed. This study contributes to better knowledge of the processes that lead tourists to be loyal to an urban tourism destination.
KW - Affective loyalty
KW - Barcelona
KW - Conative loyalty
KW - Cross-national
KW - Perceived value
KW - Satisfaction
KW - Urban destination
UR - http://www.scopus.com/inward/record.url?scp=84863206421&partnerID=8YFLogxK
UR - https://www.webofscience.com/api/gateway?GWVersion=2&SrcApp=pure_univeritat_ramon_llull&SrcAuth=WosAPI&KeyUT=WOS:000306639600003&DestLinkType=FullRecord&DestApp=WOS_CPL
U2 - 10.1016/j.tourman.2011.12.013
DO - 10.1016/j.tourman.2011.12.013
M3 - Article
AN - SCOPUS:84863206421
SN - 0261-5177
VL - 33
SP - 1309
EP - 1320
JO - Tourism Management
JF - Tourism Management
IS - 6
ER -
