Understanding culture and its implications for e-learning

Enric Serradell-López, Cristina Casado-Lumbreras, David Castillo-Merino

Research output: Book chapterChapterpeer-review

1 Citation (Scopus)


Universities around the world are facing the task of adapting to a changing environment. In a contemporary global context, universities must respond to new educational needs, leading to a global process of enhancing lifelong learning. In addition, they must add new demands not only by students but also from other stakeholders who see the university as a core institution of training for adults. In the highly competitive and global environment of universities, traditional elements such as geographic location are less important in favour of other more intangible factors, such as the image of universities, prestige, and ability of adaptation to the training needs of people. Moreover, the phenomenon of e-learning leads to an increase in the competition between universities, where previous intangibles are increasingly important, as well as those that emphasize cultural aspects. This chapter presents how cultural dimensions are related to higher education, particularly from the work of Hofstede and the Globe project, as well as some cultural elements to consider in virtual environments.

Original languageEnglish
Title of host publicationCross-Cultural Interaction
Subtitle of host publicationConcepts, Methodologies, Tools and Applications
PublisherIGI Global
Number of pages17
ISBN (Electronic)9781466649804
ISBN (Print)1466649798, 9781466649798
Publication statusPublished - 31 Jan 2014


Dive into the research topics of 'Understanding culture and its implications for e-learning'. Together they form a unique fingerprint.

Cite this