@inproceedings{4bcc3d9cff7a42148d215048c14149fa,
title = "Understanding color trends by means of non-monotone utility functions",
abstract = "In this paper we explore the possibility of capturing color trends and understanding the rationale behind the popularity of a color. To this end, we propose using a preference disaggregation approach from the field of Multi-Criteria Decision Analysis. The main objective is to identify the criteria aggregation model that underlies the global preference of a color. We introduce a new disaggregation method based on the well-known UTASTAR algorithm able to represent preferences by means of non-monotonic utility functions. The method is applied to a large database of ranked colors, from three different years, based on the information published on the webpage of an international creative community. Non-monotone marginal utility functions from each of the coordinates are obtained for each year. These functions contain the color preference information captured, in an understandable way.",
keywords = "Color trends, Disaggregation preference method, Multi-Criteria Decision Analysis, Non-monotonic utility function",
author = "Mohammad Ghaderi and Ruiz, \{Francisco J.\} and N. Agell",
year = "2014",
doi = "10.3233/978-1-61499-452-7-107",
language = "English",
series = "Frontiers in Artificial Intelligence and Applications",
publisher = "IOS Press",
pages = "107--115",
editor = "Nuria Agell and Oriol Pujol and Lledo Museros",
booktitle = "Artificial Intelligence Research and Development - Recent Advances and Applications",
address = "Netherlands",
note = "17th International Conference of the Catalan Association for Artificial Intelligence, CCIA 2014 ; Conference date: 22-10-2014 Through 24-10-2014",
}