Una propuesta de clarificación conceptual entre marketing con causa, marketing social y marketing social corporativo

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Cite this

@article{d14cca7ef4a245fd9c4055fed884413e,

title = "Una propuesta de clarificaci{\'o}n conceptual entre marketing con causa, marketing social y marketing social corporativo",

author = "\{Sorribas Morales\}, Carolina",

note = "SORRIBAS, C.",

year = "2007",

month = jan,

day = "1",

language = "Espa{\~n}ol",

pages = "60--66",

journal = "Investigaci{\'o}n y Marketing",

issn = "1131-6144",

number = "94",

}