Abstract
583 million results in 0.47 seconds. That's what you obtain when searching "shopping experience" in Google. It is a hot topic, an expression on everyone's lips... and as a result, paradoxically dangerous.
Here we shall see the evolution of the concept shopping experience in academic literature and conclude with some practical thoughts.
| Original language | English |
|---|---|
| Pages | 24-26 |
| Specialist publication | Gestion |
| Publication status | Published - 1 Jan 2013 |
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