Abstract
New master's degrees have been launched in Spain in the 2016-2017 academic year, complementing existing programmes that passed the review process of the National Agency for Quality Assessment and Accreditation of Spain (ANECA). Through a non-probability sampling of master's degrees at the ANECA website and subsequent content analysis, we have examined the extent of new master's degrees in public relations and corporate communication in 2016-2017, subjects included specialising in public relations, and if those subjects were linked to the entry level of the Global Body of Knowledge of the Global Alliance for Public Relations and Communication Management.
| Translated title of the contribution | Analysis of Spanish master's degrees in public relations and corporate communication academic year 2016-2017 from a public relations perspective |
|---|---|
| Original language | Spanish |
| Pages (from-to) | 37-57 |
| Number of pages | 21 |
| Journal | Obra Digital-revista De Comunicacion |
| Issue number | 13 |
| DOIs | |
| Publication status | Published - 2017 |
Keywords
- Corporate communication
- European Higher Education Area
- Spain
- Master's degree
- Public relations
- Syllabus