The Vegetarian and Vegan Communities Supporting Sustainability Through Responsible Consumption

H. Gendel-Guterman, B. Derqui

Research output: Book chapterConference contributionpeer-review

1 Citation (Scopus)

Abstract

Plant-based diets are more and more popular across the world, together with the growing concern of consumers towards environmental issues and animal welfare. In this context, a better understanding of vegetarian and vegan consumer motivations and buying behaviour is required. Aiming to fill in this gap in the literature, a quantitative analysis was performed among 628 vegetarians and vegan consumers in Israel and Spain. Results show that the main motivation for following a meat-free diet is animal welfare, followed by environmental concern and health concerns. Vegan motivations are significantly stronger compared to those of vegetarians. Only a few relevant differences were observed between the two countries. Most vegans and many vegetarians in both countries avoid purchasing unsustainable products, particularly leather or cosmetics that have been tested on animals, thus protecting both animals and the environment.

Original languageEnglish
Title of host publicationAdvances in National Brand and Private Label Marketing - 8th International Conference, 2021
EditorsFrancisco J. Martínez-López, Juan Carlos Gázquez-Abad
PublisherSpringer Science and Business Media B.V.
Pages65-76
Number of pages12
ISBN (Print)9783030769345
DOIs
Publication statusPublished - 2021
Event8th International Conference on Research on National Brand and Private Label Marketing, NB and PL 2021 - Virtual, Online
Duration: 22 Jun 202123 Jun 2021

Publication series

NameSpringer Proceedings in Business and Economics
ISSN (Print)2198-7246
ISSN (Electronic)2198-7254

Conference

Conference8th International Conference on Research on National Brand and Private Label Marketing, NB and PL 2021
CityVirtual, Online
Period22/06/2123/06/21

Keywords

  • Sustainable consumer behaviour
  • Vegan
  • Vegetarian

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