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THE ROUTLEDGE COMPANION TO CORPORATE BRANDING
O. Iglesias
, Nicholas Ind, Majken Schultz
Research output
:
Book
›
peer-review
6
Citations (Scopus)
Overview
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Social Sciences
Brand Management
100%
Reference Materials
25%
Multi-Stakeholders
12%
USA
12%
Narrative
12%
Culture of Work
12%
Australia
12%
Co-Creation
12%
Marketing Management
12%
Europe
12%
Africa
12%
Asia
12%
Economics, Econometrics and Finance
Brand Architecture
100%
Brand Management
100%
Customer Integration
12%
Marketing Management
12%
Corporate Culture
12%
Psychology
Narrative
100%