The Role of Perceived Risk in Online Information Search and Pre-purchase Alternative Evaluation of Products with Significant Experiential Attributes

Gabriela Balladares; Francesc Miralles; Chris Kennett

doi:10.1007/978-3-319-33865-1_36

The Role of Perceived Risk in Online Information Search and Pre-purchase Alternative Evaluation of Products with Significant Experiential Attributes

Gabriela Balladares^*
, Francesc Miralles
, Chris Kennett

^*Corresponding author for this work

Research output: Book chapter › Conference contribution › peer-review

3 Citations (Scopus)

Abstract

While it has been pointed out that search and prepurchase alternative evaluation phases have changed due to consumers’ use of online media, the factors that determine these changes have not been explained. In addition, although it is accepted that perceived risk leads to further information search; this relationship is not clear in online environments. This research explores the manner in which perceived risk affects information search and alternative evaluation of products with significant experiential attributes when online media is used as a source of information. The findings highlight new insights on the effect of perceived risk in information search and alternative evaluation in online environments.

Original language	English
Title of host publication	Strategic Innovative Marketing - 4th IC-SIM 2015
Editors	Androniki Kavoura, Damianos P. Sakas, Petros Tomaras
Publisher	Springer Science and Business Media B.V.
Pages	283-289
Number of pages	7
ISBN (Print)	9783319338637
DOIs	https://doi.org/10.1007/978-3-319-33865-1_36
Publication status	Published - 2017
Event	4th International Conference on Strategic Innovative Marketing, IC-SIM 2015 - Mykonos, Greece Duration: 24 Sept 2015 → 27 Sept 2015

Publication series

Name	Springer Proceedings in Business and Economics
ISSN (Print)	2198-7246
ISSN (Electronic)	2198-7254

Conference

Conference	4th International Conference on Strategic Innovative Marketing, IC-SIM 2015
Country/Territory	Greece
City	Mykonos
Period	24/09/15 → 27/09/15

Keywords

Buying decision-making process
Online search behavior
Perceived risk

Access to Document

10.1007/978-3-319-33865-1_36

Cite this

Balladares, G., Miralles, F., & Kennett, C. (2017). The Role of Perceived Risk in Online Information Search and Pre-purchase Alternative Evaluation of Products with Significant Experiential Attributes. In A. Kavoura, D. P. Sakas, & P. Tomaras (Eds.), Strategic Innovative Marketing - 4th IC-SIM 2015 (pp. 283-289). (Springer Proceedings in Business and Economics). Springer Science and Business Media B.V.. https://doi.org/10.1007/978-3-319-33865-1_36

Balladares, Gabriela ; Miralles, Francesc ; Kennett, Chris. / The Role of Perceived Risk in Online Information Search and Pre-purchase Alternative Evaluation of Products with Significant Experiential Attributes. Strategic Innovative Marketing - 4th IC-SIM 2015. editor / Androniki Kavoura ; Damianos P. Sakas ; Petros Tomaras. Springer Science and Business Media B.V., 2017. pp. 283-289 (Springer Proceedings in Business and Economics).

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title = "The Role of Perceived Risk in Online Information Search and Pre-purchase Alternative Evaluation of Products with Significant Experiential Attributes",

abstract = "While it has been pointed out that search and prepurchase alternative evaluation phases have changed due to consumers{\textquoteright} use of online media, the factors that determine these changes have not been explained. In addition, although it is accepted that perceived risk leads to further information search; this relationship is not clear in online environments. This research explores the manner in which perceived risk affects information search and alternative evaluation of products with significant experiential attributes when online media is used as a source of information. The findings highlight new insights on the effect of perceived risk in information search and alternative evaluation in online environments.",

keywords = "Buying decision-making process, Online search behavior, Perceived risk",

author = "Gabriela Balladares and Francesc Miralles and Chris Kennett",

note = "Publisher Copyright: {\textcopyright} 2017, Springer International Publishing Switzerland.; 4th International Conference on Strategic Innovative Marketing, IC-SIM 2015 ; Conference date: 24-09-2015 Through 27-09-2015",

year = "2017",

doi = "10.1007/978-3-319-33865-1\_36",

language = "English",

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series = "Springer Proceedings in Business and Economics",

publisher = "Springer Science and Business Media B.V.",

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editor = "Androniki Kavoura and Sakas, \{Damianos P.\} and Petros Tomaras",

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Balladares, G, Miralles, F & Kennett, C 2017, The Role of Perceived Risk in Online Information Search and Pre-purchase Alternative Evaluation of Products with Significant Experiential Attributes. in A Kavoura, DP Sakas & P Tomaras (eds), Strategic Innovative Marketing - 4th IC-SIM 2015. Springer Proceedings in Business and Economics, Springer Science and Business Media B.V., pp. 283-289, 4th International Conference on Strategic Innovative Marketing, IC-SIM 2015, Mykonos, Greece, 24/09/15. https://doi.org/10.1007/978-3-319-33865-1_36

The Role of Perceived Risk in Online Information Search and Pre-purchase Alternative Evaluation of Products with Significant Experiential Attributes. / Balladares, Gabriela; Miralles, Francesc ; Kennett, Chris.
Strategic Innovative Marketing - 4th IC-SIM 2015. ed. / Androniki Kavoura; Damianos P. Sakas; Petros Tomaras. Springer Science and Business Media B.V., 2017. p. 283-289 (Springer Proceedings in Business and Economics).

Research output: Book chapter › Conference contribution › peer-review

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AU - Balladares, Gabriela

AU - Miralles, Francesc

AU - Kennett, Chris

PY - 2017

Y1 - 2017

N2 - While it has been pointed out that search and prepurchase alternative evaluation phases have changed due to consumers’ use of online media, the factors that determine these changes have not been explained. In addition, although it is accepted that perceived risk leads to further information search; this relationship is not clear in online environments. This research explores the manner in which perceived risk affects information search and alternative evaluation of products with significant experiential attributes when online media is used as a source of information. The findings highlight new insights on the effect of perceived risk in information search and alternative evaluation in online environments.

AB - While it has been pointed out that search and prepurchase alternative evaluation phases have changed due to consumers’ use of online media, the factors that determine these changes have not been explained. In addition, although it is accepted that perceived risk leads to further information search; this relationship is not clear in online environments. This research explores the manner in which perceived risk affects information search and alternative evaluation of products with significant experiential attributes when online media is used as a source of information. The findings highlight new insights on the effect of perceived risk in information search and alternative evaluation in online environments.

KW - Buying decision-making process

KW - Online search behavior

KW - Perceived risk

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DO - 10.1007/978-3-319-33865-1_36

M3 - Conference contribution

AN - SCOPUS:85057789543

SN - 9783319338637

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BT - Strategic Innovative Marketing - 4th IC-SIM 2015

A2 - Kavoura, Androniki

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Balladares G, Miralles F , Kennett C. The Role of Perceived Risk in Online Information Search and Pre-purchase Alternative Evaluation of Products with Significant Experiential Attributes. In Kavoura A, Sakas DP, Tomaras P, editors, Strategic Innovative Marketing - 4th IC-SIM 2015. Springer Science and Business Media B.V. 2017. p. 283-289. (Springer Proceedings in Business and Economics). doi: 10.1007/978-3-319-33865-1_36

The Role of Perceived Risk in Online Information Search and Pre-purchase Alternative Evaluation of Products with Significant Experiential Attributes

Abstract

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Keywords

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