The right price, at the right moment, to the right customer

Tim Ham; M. Bertini

doi:10.1111/j.1467-8616.2013.00924.x

The right price, at the right moment, to the right customer

Tim Ham^*
, M. Bertini

^*Corresponding author for this work

Research output: Indexed journal article › Article › peer-review

Abstract

Every company has to put a price on what it sells, but Tim Ham and Marco Bertini have found that most companies often fail at this important task in a manner that jeopardises long-term value. And, there are surprisingly large rewards for those companies that invest in even the simplest of price optimisation techniques.

Original language	English
Pages (from-to)	49-53
Number of pages	5
Journal	Business Strategy Review
Volume	24
Issue number	1
DOIs	https://doi.org/10.1111/j.1467-8616.2013.00924.x
Publication status	Published - Mar 2013
Externally published	Yes

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10.1111/j.1467-8616.2013.00924.x

Cite this

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The right price, at the right moment, to the right customer

Abstract

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