The right price, at the right moment, to the right customer

Tim Ham, Marco Bertini

Research output: Indexed journal article Articlepeer-review

Abstract

Every company has to put a price on what it sells, but Tim Ham and Marco Bertini have found that most companies often fail at this important task in a manner that jeopardises long-term value. And, there are surprisingly large rewards for those companies that invest in even the simplest of price optimisation techniques.

Original languageEnglish
Pages (from-to)49-53
Number of pages5
JournalBusiness Strategy Review
Volume24
Issue number1
DOIs
Publication statusPublished - Mar 2013
Externally publishedYes

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