The retailing Oracle

Research output: Not indexed journal articleArticle

Abstract

The paper presented here is part of a larger project, which aims to demonstrate the link between an Artificial Intelligence software tool called LAMDA (Learning Algorithm for Multivariate Data Analysis) and Retailing. Particularly, in this article the LAMDA classifier [1] is employed to forecast the online purchasing customers. The data is collected from the loyalty card of a Spanish retailer: Supermercats Pujol.
Original languageEnglish
Pages15-19
Specialist publicationExpert Update
Publication statusPublished - 1 Jun 2005

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