The polarity of online reviews: Prevalence, drivers and implications

Verena Barbara Schoenmueller, Oded Netzer, Florian Stahl

Research output: Indexed journal article Articlepeer-review

66 Citations (Scopus)
Original languageEnglish
Article number57.5
Pages (from-to)853-877
JournalJournal of Marketing Research
Volume57
Issue number5
DOIs
Publication statusPublished - 2020

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