Original language | English |
---|---|
Journal | Journal of Product & Brand Management |
Volume | 21 |
Issue number | 6 |
DOIs | |
Publication status | Published - 14 Sept 2012 |
The multi-sensory and multi-experiential brand challenge
Francisco Guzman, O. Iglesias
Research output: Indexed journal article › Article › peer-review
4
Citations
(Scopus)