The integration of users and designers in product design: A comparison between off-line and on-line companies

Giulia Calabretta; O. Iglesias; J. Montaña Matosas

The integration of users and designers in product design: A comparison between off-line and on-line companies

Giulia Calabretta, O. Iglesias, J. Montaña Matosas

Esade

Research output: Conference paper › Contribution

Abstract

The study analyzes the role of the interaction between users and designers in product design management. A comparison is also established in on-line versus off-line environments.

Original language	English
Publication status	Published - 6 Aug 2008
Event	ISBM Academic Conference 2008: Advances in B-to-B marketing, Chicago 2008 - Duration: 6 Aug 2008 → 7 Aug 2008

Conference

Conference	ISBM Academic Conference 2008: Advances in B-to-B marketing, Chicago 2008
Period	6/08/08 → 7/08/08

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title = "The integration of users and designers in product design: A comparison between off-line and on-line companies",

abstract = "The study analyzes the role of the interaction between users and designers in product design management. A comparison is also established in on-line versus off-line environments.",

author = "Giulia Calabretta and O. Iglesias and {Monta{\~n}a Matosas}, J.",

year = "2008",

month = aug,

day = "6",

language = "English",

note = "ISBM Academic Conference 2008: Advances in B-to-B marketing, Chicago 2008 ; Conference date: 06-08-2008 Through 07-08-2008",

}

TY - CONF

T1 - The integration of users and designers in product design: A comparison between off-line and on-line companies

AU - Calabretta, Giulia

AU - Iglesias, O.

AU - Montaña Matosas, J.

PY - 2008/8/6

Y1 - 2008/8/6

N2 - The study analyzes the role of the interaction between users and designers in product design management. A comparison is also established in on-line versus off-line environments.

AB - The study analyzes the role of the interaction between users and designers in product design management. A comparison is also established in on-line versus off-line environments.

M3 - Contribution

T2 - ISBM Academic Conference 2008: Advances in B-to-B marketing, Chicago 2008

Y2 - 6 August 2008 through 7 August 2008

ER -

The integration of users and designers in product design: A comparison between off-line and on-line companies

Abstract

Conference

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Cite this