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The influence of EWOM characteristics on online repurchase intention: The mediating role of trust and perceived usefulness

Research output: Book chapter › Conference contribution

Original languageEnglish
Title of host publicationParadigm shifts & interactions
Subtitle of host publicationDonference proceedings: EMAC 2014, European Marketing Academy, 43rd Annual Conference, Valencia, June 3-6
Place of PublicationValència
PublisherUniversitat de València (UV)
ISBN (Print)9788437094533, 8437094534
Publication statusPublished - 2014
EventWorld 43rd Annual EMAC Conference - Valencia, Spain
Duration: 3 Jun 2014 → 6 Jun 2014

Conference

ConferenceWorld 43rd Annual EMAC Conference
Country/TerritorySpain
CityValencia
Period3/06/14 → 6/06/14

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