The impact of internal communication quality on employees' attitudes and behavior towards the organization - A cross cultural study

The increasing cultural diversity within companies around the globe makes it more important than ever to understand the influence that geographical and cultural differences have on key managerial factors. This paper contributes to existing cross-cultural research by investigating the impact of internal communication quality on employees¿ attitudes and behavior towards the organization in a cross-cultural setting. A structural equation model is tested using survey data from a global logistics company. The results show how the effect of internal communication quality on employees' organizational commitment as well as the influence of job satisfaction on organizational citizenship behavior differ between diverse cultures.