The immersive revolution: transforming experiences in benefits for the new society

In a highly changing and uncertain context, where the impact of climate change and geopolitical climate, the new energy landscape, regulation of technological monopolies and AI, are aspects that we must incorporate into the formula, as well as short-term vision and profitability. The industry will focus on investing in sectors that provide profitable benefits in the short and medium term. Evidence-based experiences, success stories, technological convergence, and accelerating implementation processes will be key to the adoption of immersive technologies in the most innovative sectors. Our panel team, with extensive experience in developing advanced experiences in industry, brands, and education, will provide us with their insights, indicating the key points and areas to focus on in the coming years.