The entrepreneur as persuader. Rethoric and narratives in entrepreneurship: Three case studies

Francesc Xavier Barrull Melcior, Eugenia Bieto Caubet, Eduardo Bonet Guinó

Research output: Book chapterChapter

Abstract

This study analyzes three case studies of entrepreneurs. The research focuses on entrepreneurial activity, as the entrepreneurs. The research focuses on entrepreneurial activity, as the entrepreneurs' lack of previous experience may help to detect a greater spectrum of topics and a deeper understanding of how economic agents deal with sense making and persuasion. The cases focus on three main topics: the entrepreneur's experiences, the use of narratives and the use of rethorical argument.
Original languageEnglish
Title of host publicationSecond conference on rhetoric and narratives in management research: Proceedings
Pages165-178
Publication statusPublished - 1 Feb 2011

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