The entrepreneur as persuader. Rethoric and narratives in entrepreneurship: Three case studies:

Francesc Xavier Barrull Melcior; E. Bieto Caubet; E. Bonet Guinó

The entrepreneur as persuader. Rethoric and narratives in entrepreneurship: Three case studies

Francesc Xavier Barrull Melcior, E. Bieto Caubet, E. Bonet Guinó

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Research output: Book chapter › Chapter

Abstract

This study analyzes three case studies of entrepreneurs. The research focuses on entrepreneurial activity, as the entrepreneurs. The research focuses on entrepreneurial activity, as the entrepreneurs' lack of previous experience may help to detect a greater spectrum of topics and a deeper understanding of how economic agents deal with sense making and persuasion. The cases focus on three main topics: the entrepreneur's experiences, the use of narratives and the use of rethorical argument.

Original language	English
Title of host publication	Second conference on rhetoric and narratives in management research: Proceedings
Pages	165-178
Publication status	Published - 1 Feb 2011

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title = "The entrepreneur as persuader. Rethoric and narratives in entrepreneurship: Three case studies",

abstract = "This study analyzes three case studies of entrepreneurs. The research focuses on entrepreneurial activity, as the entrepreneurs. The research focuses on entrepreneurial activity, as the entrepreneurs' lack of previous experience may help to detect a greater spectrum of topics and a deeper understanding of how economic agents deal with sense making and persuasion. The cases focus on three main topics: the entrepreneur's experiences, the use of narratives and the use of rethorical argument.",

author = "{Barrull Melcior}, {Francesc Xavier} and {Bieto Caubet}, E. and {Bonet Guin{\'o}}, E.",

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AB - This study analyzes three case studies of entrepreneurs. The research focuses on entrepreneurial activity, as the entrepreneurs. The research focuses on entrepreneurial activity, as the entrepreneurs' lack of previous experience may help to detect a greater spectrum of topics and a deeper understanding of how economic agents deal with sense making and persuasion. The cases focus on three main topics: the entrepreneur's experiences, the use of narratives and the use of rethorical argument.

M3 - Chapter

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EP - 178

BT - Second conference on rhetoric and narratives in management research: Proceedings

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The entrepreneur as persuader. Rethoric and narratives in entrepreneurship: Three case studies

Abstract

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