The emerging world champions

Javier Santiso Guimaras

Research output: Working paper

Abstract

Emerging sovereign wealth funds and multinationals are also investing in the sports world and in football in particular. In this respect, Spanish football clubs could become key entry points to make way for these new investors. Both Real Madrid and Barça are international brands with pulling power and unique business models; both could become key catalysts.
Original languageEnglish
Place of PublicationBarcelona, ES
Number of pages6
Publication statusPublished - 1 Oct 2010
Externally publishedYes

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