The effect of banner advertisements on judgment and choice

A Mitchell; A Valenzuela

The effect of banner advertisements on judgment and choice

A Mitchell
, A Valenzuela

Department of Marketing

Research output: Book chapter › Conference contribution › peer-review

1 Citation (Web of Science)

Original language	English
Title of host publication	Advances In Consumer Research, Volume Xxix
Editors	SM Broniarczyk, K Nakamoto
Publisher	Assoc Consumer Research
Pages	257-258
Number of pages	2
Volume	29
ISBN (Print)	0-915552-48-5
Publication status	Published - 2002
Event	32nd Annual Conference of the Association-for-Consumer-Research (ACR) - AUSTIN Duration: 11 Oct 2001 → 14 Oct 2001

Publication series

Name	Advances In Consumer Research

Conference

Conference	32nd Annual Conference of the Association-for-Consumer-Research (ACR)
City	AUSTIN
Period	11/10/01 → 14/10/01

Keywords

Consideration sets

Cite this

@inproceedings{5e420a1ebf7c4a969ba7e0f648ced3ec,

title = "The effect of banner advertisements on judgment and choice",

keywords = "Consideration sets",

author = "A Mitchell and A Valenzuela",

year = "2002",

language = "English",

isbn = "0-915552-48-5",

volume = "29",

series = "Advances In Consumer Research",

publisher = "Assoc Consumer Research",

pages = "257--258",

editor = "SM Broniarczyk and K Nakamoto",

booktitle = "Advances In Consumer Research, Volume Xxix",

note = "32nd Annual Conference of the Association-for-Consumer-Research (ACR) ; Conference date: 11-10-2001 Through 14-10-2001",

}

TY - GEN

T1 - The effect of banner advertisements on judgment and choice

AU - Mitchell, A

AU - Valenzuela, A

PY - 2002

Y1 - 2002

KW - Consideration sets

UR - https://www.webofscience.com/api/gateway?GWVersion=2&SrcApp=pure_univeritat_ramon_llull&SrcAuth=WosAPI&KeyUT=WOS:000180515900080&DestLinkType=FullRecord&DestApp=WOS_CPL

M3 - Conference contribution

SN - 0-915552-48-5

VL - 29

T3 - Advances In Consumer Research

SP - 257

EP - 258

BT - Advances In Consumer Research, Volume Xxix

A2 - Broniarczyk, SM

A2 - Nakamoto, K

PB - Assoc Consumer Research

T2 - 32nd Annual Conference of the Association-for-Consumer-Research (ACR)

Y2 - 11 October 2001 through 14 October 2001

ER -

The effect of banner advertisements on judgment and choice

Publication series

Conference

Keywords

Other files and links

Cite this