Abstract
This paper addresses the main topic of the conference, creativity and innovation, since it shows, from case study research, how it is possible to contribute to organizational objectives and, at the same time, contribute to social innovation in a creative way while bringing benefits to all stakeholders.
Original language | English |
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Publication status | Published - 2 Jul 2009 |
Event | 25th EGOS Colloquium - Duration: 29 Jun 2009 → 4 Jul 2009 |
Conference
Conference | 25th EGOS Colloquium |
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Period | 29/06/09 → 4/07/09 |