@inbook{040c806035064371acc0f4c36a79e170,
title = "Tendencia en m{\'e}tricas en medios sociales. Impacto en la publicidad.",
author = "\{Rom Rodr{\'i}guez\}, \{Jos{\'e} Antonio\} and \{Fondevila Gasc{\'o}n\}, \{Joan Francesc\} and Pedro Mir-Bernal and L{\'o}pez, \{Eva Santana\} and Jordi Botey-Lopez",
note = "Fondevila Gasco\&\#769;n, Joan Francesc; Mir Bernal, Pedro; Rom Rodri\&\#769;guez, Josep; Santana Lo\&\#769;pez, Eva y Botey Lo\&\#769;pez, Jordi.",
year = "2016",
month = jan,
day = "1",
language = "Espa{\~n}ol",
isbn = "9788460834441",
pages = "155--170",
editor = "\{Zacipa Infante\}, Ingrid and \{Tur Vi{\~n}es\}, Victoria and \{Segarra Saavedra\}, \{Jes{\'u}s \}",
booktitle = "Tendencias publicitarias en Iberoam{\'e}rica. Di{\'a}logo de saberes y experiencias",
publisher = "Revista Mediterr{\'a}nea de Comunicaci{\'o}n",
}