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Strike a Po(z)e! Generation Z's Engagement with Fashion Brands on Social Media

Research output: Book chapterChapterpeer-review

Original languageEnglish
Title of host publicationSocial Media, Technology, and New Generations
Subtitle of host publicationDigital Millennial Generation and Generation Z
PublisherBloomsbury Publishing Plc.
Pages13-27
Number of pages15
ISBN (Electronic)9781978755413
ISBN (Print)9781498550727
Publication statusPublished - 22 Jun 2022
Externally publishedYes

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