Strategic issues in international retailing

John A. Dawson; Roy Larke; Masao Mukoyama

Strategic issues in international retailing

John A. Dawson
, Roy Larke
, Masao Mukoyama

Research output: Book

Abstract

Existing concepts and theories of international business fit uneasily wit international retailing. New ideas and approaches are needed to understand the activity of international retailers. Strategic Issues in International Retailing illustrates and evaluates the strategies of international retailers, exploring concepts and developing theories that enable an understanding of retailing at an international level. A series of case studies are explored of Inditex-Zara, Carrefour, The Boots Group, Royal Ahold and Tesco.

Original language	English
Number of pages	218
Publication status	Published - 1 Jun 2006
Externally published	Yes

Cite this

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abstract = "Existing concepts and theories of international business fit uneasily wit international retailing. New ideas and approaches are needed to understand the activity of international retailers. Strategic Issues in International Retailing illustrates and evaluates the strategies of international retailers, exploring concepts and developing theories that enable an understanding of retailing at an international level. A series of case studies are explored of Inditex-Zara, Carrefour, The Boots Group, Royal Ahold and Tesco.",

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M3 - Book

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BT - Strategic issues in international retailing

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Strategic issues in international retailing

Abstract

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