Strategic decisions: The 30 most useful models

M. Planellas Arán; Anna Muni

doi:10.1017/9781108665797

Strategic decisions: The 30 most useful models

M. Planellas Arán
, Anna Muni

Research output: Book › peer-review

2 Citations (Scopus)

Abstract

In Strategic Decisions, Planellas and Muni provide an invaluable tool for anyone facing the challenge of taking strategic decisions. Using their 'circle of strategic decisions' framework, they guide readers smoothly through the decision-making process. Following this, they present thirty of the most widely used strategic models, including Porter's Five Forces, Ansoff's Matrix, Blue Ocean Strategy, Open Innovation, and the 8-Step Change Model. For each model, they demonstrate the content, context, and application, using clear and eye-catching graphics. This is a must-have book for all M.B.A. students and business managers.

Original language	English
Publisher	Cambridge University Press
Number of pages	191
ISBN (Electronic)	9781108665797
ISBN (Print)	9781108486248
DOIs	https://doi.org/10.1017/9781108665797
Publication status	Published - 1 Jan 2019

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10.1017/9781108665797

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Strategic decisions: The 30 most useful models

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