Spurious? Name Similarity Effects (Implicit Egotism) in Marriage, Job, and Moving Decisions

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35 Citations (Scopus)

Abstract

Three articles published in the Journal of Personality and Social Psychology have shown that a disproportionate share of people choose spouses, places to live, and occupations with names similar to their own. These findings, interpreted as evidence of implicit egotism, are included in most modern social psychology textbooks and many university courses. The current article successfully replicates the original findings but shows that they are most likely caused by a combination of cohort, geographic, and ethnic confounds as well as reverse causality.

Original languageEnglish
Pages (from-to)1-24
Number of pages24
JournalJournal of Personality and Social Psychology
Volume101
Issue number1
DOIs
Publication statusPublished - Jul 2011
Externally publishedYes

Keywords

  • Field studies
  • Implicit egotism
  • Name-letter effects
  • Spurious results
  • Statistics

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