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Social media interactivity: A case study

Research output: Indexed journal article Articlepeer-review

2 Citations (Scopus)

Abstract

The social networking phenomenon starts generating various investigations, but so far none has raised the relationships among users of a social network from the behavioral and psychological point of view. To this end, we have conducted an empirical study based on simulated profiles in Facebook, relevant social network due to the amount of available users and for its IPO. From imaginary profiles, we analyze the types of other Facebook users that are added, which can inspire ecommerce strategies related to digital newspapers.

Original languageEnglish
Pages (from-to)45-61
Number of pages17
JournalInternational Journal of Interdisciplinary Studies in Communication
Volume7
Issue number1
DOIs
Publication statusPublished - 2013
Externally publishedYes

Keywords

  • Commerce
  • Facebook
  • Interactivity
  • Internet
  • Journalism
  • Social Networking

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