TY - JOUR
T1 - Smart tourism empowered by artificial intelligence
T2 - The case of Lanzarote
AU - Ferrás-Hernández, X.
AU - Hitchen, Emma Louise
AU - Tarrats-Pons, Elisenda
AU - Arimany-Serrat, Nuria
N1 - Publisher Copyright:
Copyright © 2020, IGI Global. Copying or distributing in print or electronic forms without written permission of IGI Global is prohibited.
PY - 2020/1/1
Y1 - 2020/1/1
N2 - Artificial intelligence (AI) is changing the rules of the game in many industries. This case details how the combination of open innovation and artificial intelligence generates new opportunities in the tourism sector. Specifically, how to create new customer experiences through searching tools, social platforms and cognitive interfaces to make intelligent decisions. The authors show that it is possible to increase tourist satisfaction by offering a set of customized activities and experiences according to their personal characteristics and motivations. The combination of cutting-edge digital technologies makes it possible to design new services in an automated and cost-affordable manner. The experience has been carried out in Lanzarote (Canary Islands, Spain), with support of IBM's Watson system. This is a good example of AI-fueled innovation in services, which is adequate for courses on innovation, technology, entrepreneurship and competitive strategy.
AB - Artificial intelligence (AI) is changing the rules of the game in many industries. This case details how the combination of open innovation and artificial intelligence generates new opportunities in the tourism sector. Specifically, how to create new customer experiences through searching tools, social platforms and cognitive interfaces to make intelligent decisions. The authors show that it is possible to increase tourist satisfaction by offering a set of customized activities and experiences according to their personal characteristics and motivations. The combination of cutting-edge digital technologies makes it possible to design new services in an automated and cost-affordable manner. The experience has been carried out in Lanzarote (Canary Islands, Spain), with support of IBM's Watson system. This is a good example of AI-fueled innovation in services, which is adequate for courses on innovation, technology, entrepreneurship and competitive strategy.
KW - Customer Satisfaction
KW - Economic Promotion
KW - Entrepreneurship
KW - On-Site Experience Sharing
KW - Open Innovation
KW - Tourism
UR - http://www.scopus.com/inward/record.url?scp=85079794286&partnerID=8YFLogxK
U2 - 10.4018/JCIT.2020010101
DO - 10.4018/JCIT.2020010101
M3 - Article
AN - SCOPUS:85079794286
SN - 1548-7717
VL - 22
SP - 1
EP - 13
JO - Journal of Cases on Information Technology
JF - Journal of Cases on Information Technology
IS - 1
ER -