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Sin filosofía no hay negocio. Los mejores directivos, grandes filósofos

  • Lluís Martínez Ribes

Research output: Not indexed journal articleArticle

Abstract

Philosophy and management did not always go hand in hand. But if they do, companies can achieve great things. In retailing, things work better if they are based on a philosophical vision that customers can identify with, especially if it is expressed in a narrative manner (storytelling).
Original languageEnglish
Pages62-62
Specialist publicationDA Retail: Distribución/Actualidad
Publication statusPublished - 1 Nov 2008

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