Abstract
Philosophy and management did not always go hand in hand. But if they do, companies can achieve great things.
In retailing, things work better if they are based on a philosophical vision that customers can identify with, especially if it is expressed in a narrative manner (storytelling).
| Original language | English |
|---|---|
| Pages | 62-62 |
| Specialist publication | DA Retail: Distribución/Actualidad |
| Publication status | Published - 1 Nov 2008 |
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