Service Delivery and Branding Management in Digital Platforms: Innovation through Brand Extension

Mohammadbashir Sedighi, Alireza Sheikh, Nazanin Tourani, Raana Bagheri

Research output: Indexed journal article Articlepeer-review

4 Citations (Scopus)

Fingerprint

Dive into the research topics of 'Service Delivery and Branding Management in Digital Platforms: Innovation through Brand Extension'. Together they form a unique fingerprint.

Social Sciences

Economics, Econometrics and Finance