Semantic fields to improve business: The hotels case

Joan Francesc Fondevila-Gascón; Pedro Mir-Bernal; Elena Puiggròs-Román; Mònica Muñoz-González; Gaspar Berbel-Giménez; Óscar Gutiérrez-Aragón; Lluís Feliu-Roé; Eva Santana-López; Josep Rom-Rodríguez; Carolina Sorribas-Morales; Javier L. Crespo; Joaquín Marqués

doi:10.21664/2238-8869.2016v5i2.p47-60

Semantic fields to improve business: The hotels case

Joan Francesc Fondevila-Gascón, Pedro Mir-Bernal, Elena Puiggròs-Román, Mònica Muñoz-González, Gaspar Berbel-Giménez, Óscar Gutiérrez-Aragón, Lluís Feliu-Roé, Eva Santana-López, Josep Rom-Rodríguez, Carolina Sorribas-Morales, Javier L. Crespo, Joaquín Marqués

Research output: Indexed journal article › Article › peer-review

2 Citations (Scopus)

Abstract

The decision-making from a tourist depends on the social media experience. For tourists, the importance of qualitative sources (for example, comments in forums of websites, blogs and social networks: Internet technologies) is increasing for tourist enterprises. A representative percentage of tourists choose destinations thanks to the opinions of other users. In this article, we use the methodology of sentiment analysis and opinion mining to capture keywords and linking messages with a singular semantic field to find the principal concepts of online comments collected in Booking and TripAdvisor opinion platforms for tourists staying in hotels. We conclude that hotels find in the semantic fields a tool for observing internal strengths and weaknesses and external opportunities and threats.

Original language	English
Pages (from-to)	47-60
Number of pages	14
Journal	Fronteiras
Volume	5
Issue number	2
DOIs	https://doi.org/10.21664/2238-8869.2016v5i2.p47-60
Publication status	Published - 1 Jul 2016

Keywords

Interactivity
Opinion Mining
Social Network
Technology

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10.21664/2238-8869.2016v5i2.p47-60

Cite this

Fondevila-Gascón, J. F., Mir-Bernal, P., Puiggròs-Román, E., Muñoz-González, M., Berbel-Giménez, G., Gutiérrez-Aragón, Ó., Feliu-Roé, L., Santana-López, E., Rom-Rodríguez, J., Sorribas-Morales, C., Crespo, J. L., & Marqués, J. (2016). Semantic fields to improve business: The hotels case. Fronteiras, 5(2), 47-60. https://doi.org/10.21664/2238-8869.2016v5i2.p47-60

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title = "Semantic fields to improve business: The hotels case",

abstract = "The decision-making from a tourist depends on the social media experience. For tourists, the importance of qualitative sources (for example, comments in forums of websites, blogs and social networks: Internet technologies) is increasing for tourist enterprises. A representative percentage of tourists choose destinations thanks to the opinions of other users. In this article, we use the methodology of sentiment analysis and opinion mining to capture keywords and linking messages with a singular semantic field to find the principal concepts of online comments collected in Booking and TripAdvisor opinion platforms for tourists staying in hotels. We conclude that hotels find in the semantic fields a tool for observing internal strengths and weaknesses and external opportunities and threats.",

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author = "Fondevila-Gasc{\'o}n, {Joan Francesc} and Pedro Mir-Bernal and Elena Puiggr{\`o}s-Rom{\'a}n and M{\`o}nica Mu{\~n}oz-Gonz{\'a}lez and Gaspar Berbel-Gim{\'e}nez and {\'O}scar Guti{\'e}rrez-Arag{\'o}n and Llu{\'i}s Feliu-Ro{\'e} and Eva Santana-L{\'o}pez and Josep Rom-Rodr{\'i}guez and Carolina Sorribas-Morales and Crespo, {Javier L.} and Joaqu{\'i}n Marqu{\'e}s",

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doi = "10.21664/2238-8869.2016v5i2.p47-60",

language = "English",

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Fondevila-Gascón, JF, Mir-Bernal, P, Puiggròs-Román, E, Muñoz-González, M, Berbel-Giménez, G, Gutiérrez-Aragón, Ó, Feliu-Roé, L, Santana-López, E, Rom-Rodríguez, J, Sorribas-Morales, C, Crespo, JL & Marqués, J 2016, 'Semantic fields to improve business: The hotels case', Fronteiras, vol. 5, no. 2, pp. 47-60. https://doi.org/10.21664/2238-8869.2016v5i2.p47-60

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T2 - The hotels case

AU - Fondevila-Gascón, Joan Francesc

AU - Mir-Bernal, Pedro

AU - Puiggròs-Román, Elena

AU - Muñoz-González, Mònica

AU - Berbel-Giménez, Gaspar

AU - Gutiérrez-Aragón, Óscar

AU - Feliu-Roé, Lluís

AU - Santana-López, Eva

AU - Rom-Rodríguez, Josep

AU - Sorribas-Morales, Carolina

AU - Crespo, Javier L.

AU - Marqués, Joaquín

PY - 2016/7/1

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AB - The decision-making from a tourist depends on the social media experience. For tourists, the importance of qualitative sources (for example, comments in forums of websites, blogs and social networks: Internet technologies) is increasing for tourist enterprises. A representative percentage of tourists choose destinations thanks to the opinions of other users. In this article, we use the methodology of sentiment analysis and opinion mining to capture keywords and linking messages with a singular semantic field to find the principal concepts of online comments collected in Booking and TripAdvisor opinion platforms for tourists staying in hotels. We conclude that hotels find in the semantic fields a tool for observing internal strengths and weaknesses and external opportunities and threats.

KW - Interactivity

KW - Opinion Mining

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Semantic fields to improve business: The hotels case

Abstract

Keywords

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