Segmenting Brands' Social Network Site (Sns) Consumers: A Four-Country Study

  • Lynda Andrews
  • , Constanza Bianchi*
  • , Melanie Wiese
  • , A. Cuneo Zuñiga
  • , Syed Fazal E. Hasan
    • *Corresponding author for this work

Research output: Indexed journal article › Article › peer-review

9 Citations (Scopus)

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Social Sciences