Abstract
In our global world, international collaboration is developing very fast. Understanding national cultures in business is a key success factor in building international alliances. The banking sector is one of the most international services in our world, as we have experienced through the most recent worldwide financial crisis.
| Original language | English |
|---|---|
| Pages | 34-37 |
| Specialist publication | CEMS Magazine |
| Publication status | Published - 1 Sept 2016 |
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