Abstract
This chapter shows the retail innovation method used by the author to devise Sunka, a new generation supermarket that targets families with children in which both parents work, offering solutions for their daily needs. This innovative shop formula, located in Lleida (Catalonia, Spain), which belongs to SUPSA company, is not only very profitable, but also quite famous in the retail sector worldwide, having received awards and media attention.
| Original language | English |
|---|---|
| Title of host publication | Market research best practice: 30 visions for the future: a compilation of discussion papers, case studies and methodologies from ESOMAR |
| Pages | 511-525 |
| Publication status | Published - 1 Feb 2007 |
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