Retail innovation learnings from a segmented shop formula: Sunka

Lluís Martínez Ribes; Xavier Roure Greoles

Retail innovation learnings from a segmented shop formula: Sunka

Lluís Martínez Ribes
, Xavier Roure Greoles

Research output: Conference paper › Contribution

Abstract

At the beginning of summer in 2001, Sunka, a new generation supermarket, was launched in Lleida (Catalonia, Spain) and was successful from the start. The supermarket became quite famous in the retail sector. The aim of this paper is to present the retail innovation method used by the authors, as well as the Sunka retail mix and its results. Sunka targets young families with small children in which both parents work, and it offers them a wide range of solutions to meet their daily needs. The SUPSA Company is highly innovative, and won the Global Electronic Marketing Award in 1999 for customised vouchers printed at checkouts.

Original language	English
Publication status	Published - 26 Oct 2003
Event	ESOMAR Retailing and Category Management Conference 2003 - Duration: 26 Oct 2003 → 26 Oct 2003

Conference

Conference	ESOMAR Retailing and Category Management Conference 2003
Period	26/10/03 → 26/10/03

Cite this

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title = "Retail innovation learnings from a segmented shop formula: Sunka",

abstract = "At the beginning of summer in 2001, Sunka, a new generation supermarket, was launched in Lleida (Catalonia, Spain) and was successful from the start. The supermarket became quite famous in the retail sector. The aim of this paper is to present the retail innovation method used by the authors, as well as the Sunka retail mix and its results. Sunka targets young families with small children in which both parents work, and it offers them a wide range of solutions to meet their daily needs. The SUPSA Company is highly innovative, and won the Global Electronic Marketing Award in 1999 for customised vouchers printed at checkouts.",

author = "\{Mart{\'i}nez Ribes\}, Llu{\'i}s and \{Roure Greoles\}, Xavier",

year = "2003",

month = oct,

day = "26",

language = "English",

note = "ESOMAR Retailing and Category Management Conference 2003 ; Conference date: 26-10-2003 Through 26-10-2003",

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TY - CONF

T1 - Retail innovation learnings from a segmented shop formula: Sunka

AU - Martínez Ribes, Lluís

AU - Roure Greoles, Xavier

PY - 2003/10/26

Y1 - 2003/10/26

N2 - At the beginning of summer in 2001, Sunka, a new generation supermarket, was launched in Lleida (Catalonia, Spain) and was successful from the start. The supermarket became quite famous in the retail sector. The aim of this paper is to present the retail innovation method used by the authors, as well as the Sunka retail mix and its results. Sunka targets young families with small children in which both parents work, and it offers them a wide range of solutions to meet their daily needs. The SUPSA Company is highly innovative, and won the Global Electronic Marketing Award in 1999 for customised vouchers printed at checkouts.

AB - At the beginning of summer in 2001, Sunka, a new generation supermarket, was launched in Lleida (Catalonia, Spain) and was successful from the start. The supermarket became quite famous in the retail sector. The aim of this paper is to present the retail innovation method used by the authors, as well as the Sunka retail mix and its results. Sunka targets young families with small children in which both parents work, and it offers them a wide range of solutions to meet their daily needs. The SUPSA Company is highly innovative, and won the Global Electronic Marketing Award in 1999 for customised vouchers printed at checkouts.

M3 - Contribution

T2 - ESOMAR Retailing and Category Management Conference 2003

Y2 - 26 October 2003 through 26 October 2003

ER -

Retail innovation learnings from a segmented shop formula: Sunka

Abstract

Conference

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