Abstract
ESADE Business School and world-renowed chef Ferran Adrià connected the distinct disciplines of haute cuisine and management through a unique clallenge-based competition taht employed a systematic "creative process audit". By putting students to work at the intersection of two disciplines, haute cuisine and management, ESADE and Adrià connected distant languages through a common thread: systematized creativity as a trigger for innovation.
| Original language | English |
|---|---|
| Publication status | Published - 28 Jun 2012 |
| Event | VIII Edition of ESADE Research Days Barcelona 2017 - Duration: 28 Jun 2012 → 2 May 2017 |
Conference
| Conference | VIII Edition of ESADE Research Days Barcelona 2017 |
|---|---|
| Period | 28/06/12 → 2/05/17 |
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