Research for teaching. Creativity for Business Innovation Challenge (C4BI)

Research output: Conference paperContribution

Abstract

ESADE Business School and world-renowed chef Ferran Adrià connected the distinct disciplines of haute cuisine and management through a unique clallenge-based competition taht employed a systematic "creative process audit". By putting students to work at the intersection of two disciplines, haute cuisine and management, ESADE and Adrià connected distant languages through a common thread: systematized creativity as a trigger for innovation.
Original languageEnglish
Publication statusPublished - 28 Jun 2012
EventVIII Edition of ESADE Research Days Barcelona 2017 -
Duration: 28 Jun 20122 May 2017

Conference

ConferenceVIII Edition of ESADE Research Days Barcelona 2017
Period28/06/122/05/17

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