Reproducing knowledge: Inaccurate replication and failure in franchise organizations

Robert J. Jensen; D. Ringov; Gabriel Szulanski; Sidney G. Winter

Reproducing knowledge: Inaccurate replication and failure in franchise organizations

Robert J. Jensen, D. Ringov, Gabriel Szulanski, Sidney G. Winter

Esade

Research output: Not indexed journal article › Article

Abstract

The article discusses business model replication, citing examples such as Starbucks, Wal-Mart and McDonalds, and noting that such organizational structures may succeed without adapting to local conditions. A study focusing on the degree to which accuracy of replication affects franchise survival is discussed, using measures such as deviation from the franchisor's recommended mix of products and the percentage of revenue derived from non-standard products. The results of the study support the hypothesis that franchises are most successful when they do not adapt to local conditions.

Original language	English
Pages	1-6
Specialist publication	Academy of Management Annual Meeting Proceedings
Publication status	Published - 1 Jan 2007

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title = "Reproducing knowledge: Inaccurate replication and failure in franchise organizations",

abstract = "The article discusses business model replication, citing examples such as Starbucks, Wal-Mart and McDonalds, and noting that such organizational structures may succeed without adapting to local conditions. A study focusing on the degree to which accuracy of replication affects franchise survival is discussed, using measures such as deviation from the franchisor's recommended mix of products and the percentage of revenue derived from non-standard products. The results of the study support the hypothesis that franchises are most successful when they do not adapt to local conditions.",

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AU - Winter, Sidney G.

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N2 - The article discusses business model replication, citing examples such as Starbucks, Wal-Mart and McDonalds, and noting that such organizational structures may succeed without adapting to local conditions. A study focusing on the degree to which accuracy of replication affects franchise survival is discussed, using measures such as deviation from the franchisor's recommended mix of products and the percentage of revenue derived from non-standard products. The results of the study support the hypothesis that franchises are most successful when they do not adapt to local conditions.

AB - The article discusses business model replication, citing examples such as Starbucks, Wal-Mart and McDonalds, and noting that such organizational structures may succeed without adapting to local conditions. A study focusing on the degree to which accuracy of replication affects franchise survival is discussed, using measures such as deviation from the franchisor's recommended mix of products and the percentage of revenue derived from non-standard products. The results of the study support the hypothesis that franchises are most successful when they do not adapt to local conditions.

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JO - Academy of Management Annual Meeting Proceedings

JF - Academy of Management Annual Meeting Proceedings

ER -

Reproducing knowledge: Inaccurate replication and failure in franchise organizations

Abstract

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