Reproducing knowledge: Inaccurate replication and failure in franchise organizations

Robert J. Jensen, D. Ringov, Gabriel Szulanski, Sidney G. Winter

Research output: Conference paperContribution

Abstract

The recognition that better use of existing knowledge can enhance performance has spawned substantial interest in the replication of productive knowledge within organizations. An enduring belief is that when expanding by replication, organizations can and should strive to adapt to fit the salient characteristics of new environments. Yet some have argued that the exploitation of an established template for doing business by replication can be more successful when the template is copied precisely. Using unique longitudinal data, we report a large-sample empirical investigation of the survival conse- quences of accurate replication versus local adaptation by examining the effect that deviation from the template has on the survival chances of franchise units within a large franchise organization.
Original languageEnglish
Publication statusPublished - 3 Aug 2007
Event2007 Academy of Management Annual Meeting -
Duration: 3 Aug 20078 Aug 2007

Conference

Conference2007 Academy of Management Annual Meeting
Period3/08/078/08/07

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