Abstract
In short, the Orchestrated Solutions system is currently the most innovative way to launch new products. It is a method that demands a lot of input: strategic vision and desire, a firm customer-centred focus and a great deal of internal support in terms of time and money. However, luckily the benefits to be reaped are great: effective differentiation, preference creation, brand development and bigger margins.
| Original language | Spanish |
|---|---|
| Pages | 104-106 |
| Specialist publication | Código 84: la Revista de AECOC |
| Publication status | Published - 11 Feb 2015 |
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